University of Iowa
Wednesday, February 6, 2019

Phase 2 progress report

The brand strategy team presented a draft platform and architecture to the brand advisory council in October 2018.  An executive summary can be accessed at this link (Hawk ID login required).

Feedback from that session has been implemented and the advisory council will meet in late February to finalize the brand platform and architecture, which will influence the next steps and implementation of the brand strategy.  A progress report including this brand platform and architecture will be provided for campus groups in March.

Questions can be directed to Ben Hill at