Signage is a highly visible expression of the Iowa brand and helps our visitors, students, faculty, and staff navigate campus.
Light poles on streets or in parking lots adjacent to and on campus display University of Iowa banners, an extension of our branding efforts. Banners can serve as a temporary platform to promote events, activities, or programming that supports the institutional mission. There are three types of banners, based on the purpose and content of the banner. The type of banner may impact the location(s) of the installation and duration that it will be used.
Institutional banners showcase the Iowa brand, are long-term if not permanent in terms of duration, and will appear across the entire campus and in select off-campus locations.
Unit banners are used by a specific college or department, are temporary (up to three months) in terms of duration, and appear in the area of campus in which the college/unit resides.
Event banners are specific to a single event, are the shortest in duration (up to four weeks), and will appear in the part of campus that best complements the messaging and purpose.
All pole banners should follow these basic principles and be sized according to the specifications for the desired location and pole type.
Adhere to brand guidelines
All banner requests, including on- and off-campus installations, must follow brand guidelines. This includes the use of any messaging, logos, color, and other visual assets. Most, if not all, temporary installations will replace one of the existing black-backgrounded institutional banners that is already installed at that location. To maintain a consistent look, temporary banner designs must use a black background and will be paired with an institutional banner featuring the block IOWA logo on a gold field.
Keep it simple and legible
Most banners will be read from a distance and should be quickly readable for people passing by in vehicles. Keep text to a minimum and scale design elements larger. Avoid unnecessary elements that may add clutter or take away from your message.
The name or lockup of the sponsoring university unit or college may be included but should not compete with the primary message. Consider plain text identification when necessary to ensure legibility.
Banner review process
All requests to install pole banners on- and off- campus require approval by the Office of Strategic Communication and Facilities Management. Requests must be submitted at least 5 weeks prior to the desired installation date and meet all requirements to be approved.
All University of Iowa building signage is maintained by Facilities Management as part of the campus master planning project. Signage includes a consistent method of building identification and placement of the university logo for wayfinding purposes.