The University of Iowa is known both nationally and internationally as “The Writing University.”

We encourage communicators to live up to that title by demonstrating care and precision in all messaging, including press releases, digital and print materials, social media posts, and editorials. Content from the University of Iowa should be: 

Active
Avoid the passive voice, dull language, and run-on sentences.

Simple
Limit your use of adjectives and superlatives.

Concise
Keep sentences short, tight, and focused on the objective of your message.

Intentional
Understand your audience(s) and your unit’s goals. Use that understanding to guide your communications.

Clear
Avoid heavily academic or technical language in promotional or recruitment-driven materials.

Compelling
Look for opportunities to connect with your audience emotionally and move them to action.

 

Style Guide

The University of Iowa uses predominantly AP style with some exceptions. Please consult the PDF iconUI Editorial Style 2017 guide.

 

University of Iowa editorial style guide

PDF iconUI Editorial Style 2017

Questions? Contact osc-brand@uiowa.edu.