Welcome to the new University of Iowa brand manual site!
The University of Iowa brand is not a logo or a tagline. It’s the life-changing learning experiences we deliver each day, informed by our values but made special by our unique strengths. And while it was forged across more than 170 years of history, this brand is renewed with each new day, semester, and graduating class—and all those who carry out the mission of this institution play a role in strengthening it.
The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.
Some popular resources on this site are Logo, Templates, and the Showcase Gallery, but we encourage you to browse all of it. If you have questions, please check out our FAQ and if you don’t find what you’re looking for just contact us—we’re happy to help.
Not sure where to begin? Our Brand Platform page is a good place to start.