Units may use the University of Iowa visual identity on merchandise and apparel for promotional purposes. Be sure to follow the UI’s visual identity guidelines and licensing procedures when planning and designing promotional products. Keep designs simple and light on unit-level identification; official UI logos and graphics are more recognizable to our audiences. Consider using URLs or social media handles to drive audiences to engage with online content.

 

UI Licensing Policy

Suppliers who manufacture and/or
 sell items imprinted with elements of the University of Iowa visual identity must be licensed by the university. Merchandise and apparel must be purchased through an approved, currently licensed UI vendor. The University of Iowa Trademark Licensing Program manages this list of vendors (licensees) that have a contractual relationship with the university to produce specific products.

Whenever word marks, trademarks, logos, symbols, and/or elements associated with the University of Iowa visual identity appear on merchandise and apparel, they must be accompanied by the appropriate registration mark. That may be a ® or ™ symbol, depending on the legal registration status of the trademark displayed. Exceptions to this rule are determined, per UI Trademark Licensing policy, in licensing agreements with each vendor.

Complete policy governing the use of the Tigerhawk, the Herky mascot, and other athletics marks is available from the UI Trademark Licensing Office and the Iowa Hawkeyes Brand Standards Manual.

University of Iowa primary logo with registration symbol
Primary logo with registration symbol
University of Iowa single-line logo with registration symbol
Single-line logo with registration symbol
University of Iowa left-aligned logo with registration symbol
Left-aligned logo with registration symbol
Block IOWA with TM symbol
Block IOWA with TM symbol

Licensing Process

Products and designs must be approved by the UI Trademark Licensing Office. Allow two weeks for processing each request. Take the following steps when ordering merchandise and apparel.

  1. Select a licensed vendor.
    The University of Iowa has over 600 approved licensed vendors throughout the state and country. If you are unable to find product offerings from licensees that fulfill your needs, contact uilicensing@hawkeyelicensing.com.
  2. Develop artwork.
    Work with your vendor and its provided templates to develop artwork that follows UI visual identity guidelines. Some merchandise and apparel examples are shown below. If needed, contact osc-brand@uiowa.edu for additional guidance on artwork development.
  3. Submit paperwork.
    Complete the Departmental Use Application and Agreement form and submit it to uilicensing@hawkeyelicensing.com.
  4. Submit final artwork to the vendor.
    Per its contract with the UI Trademark Licensing Program, the vendor will then independently submit the artwork to the UI Trademark Licensing Office for approval.
  5. Receive approval.
    If the application and artwork are approved, the UI Trademark Licensing Office will provide final agreement to your unit and notify the vendor that production can begin.

Merchandise and Apparel Guidelines

The visual identity system provides several approved methods for including unit-level identification on merchandise and apparel. Unit lockups may be used. Unit names can also be displayed in plain text. 

  • Any marks, trademarks, logos, symbols, and/or elements associated with the University of Iowa visual identity must be accompanied by the appropriate registration mark. That may be a ® or ™ symbol, depending on the legal registration status of the trademark displayed. As an example, the UI logo requires the ® symbol, whereas the block IOWA graphic must be displayed with a ™.
  • Secondary colors should not exceed 20 percent of the total color palette of any design. Most promotional products, such as pens and USB drives, have limited color palettes. It’s important to stick to black and gold in these instances.
  • Embroidery: Due to the intricate detailing of the UI logo and the minimum text-size requirements of embroidery, unit lockups do not work well for embroidered T-shirt applications. If embroidery is desired, displaying a unit name as plain text separately from the UI logo will work better. Also consider using the block IOWA graphic for embroidered applications.

Usage examples:

The examples shown here represent only some, not all, proper applications of the visual identity on promotional products.

T-shirt with block IOWA Engineering lockup, UI logo on sleeve
T-shirt: Block IOWA lockup on front, UI logo on sleeve
T-shirt with sample tagline on front, UI lockup on sleeve
T-shirt: Plain text on front, unit lockup on sleeve
T-shirt with block IOWA on front chest and unit name in plain text on sleeve
T-shirt: Embroidered block IOWA, unit name on sleeve
T-shirt with block IOWA on front chest and unit name in plain text
T-shirt: Block IOWA, unit name in plain text
Pen showing UI logo and unit name in plain text
Pen: UI logo and plain-text unit name and URL
Pen showing UI block IOWA and unit url in plain text
Pen: Block IOWA and plain-text URL
Water bottle with block IOWA lockup
Water bottle: Block IOWA lockup
Water bottle with block IOWA and unit name in plain text
Water bottle: Block IOWA with unit name in plain text
Mug with block IOWA lockup and UI logo on other side
Mug: Block IOWA lockup, UI logo on other side
Mug with unit name and messaging in plain text with UI logo on other side
Mug: Plain-text unit name and messaging with UI logo on other side
USB drive with block IOWA and unit url
USB drive: Block IOWA and unit URL
USB drive with UI logo and unit name
USB drive: UI logo and unit name in plain text
USB drive with UI logo and unit url
USB drive: UI logo and unit URL

Block IOWA Usage Guidelines

To provide major institutional units with more graphic options for promotional purposes, a block IOWA lockup system has been developed for abbreviated unit names. To ensure consistent application, block IOWA lockups will be furnished by the Office of Strategic Communication. If you would like to display your unit’s full name, render it as plain text separate from the block IOWA mark.

Unique Graphics and Illustrations

Unique graphics, illustrations, and type treatments are permitted for university events, initiatives, and limited-time communication campaigns. Examples include Theme Semester, We Are Phil, Tier@IOWA, the UIAA 150th Anniversary, and Office of Admissions events like You@UI and On Iowa! 

Graphics of this kind should not incorporate or modify any element of the university logo. With the exception of promotional items where the imprint area is too small, the University of Iowa logo should still appear separately and meet clear space requirements equal to the height of the logo’s capital letter “U.” In most cases, the clearest way to provide separation is to place the UI logo in a second imprint area. 

T-shirt with illustration and UI logo on front
T-shirt: Illustration and UI logo on front with adequate clear space
T-shirt with illustration on back and unit lockup on front
T-shirt: Illustration on back with unit lockup on front
T-shirt with illustration on front and UI logo on sleeve
T-shirt: Illustration on front with UI logo on sleeve
Bag with illustration and UI logo on front
Bag: Illustration on top with UI logo on bottom
Mug with illustration on one side and UI logo on other side
Mug: Illustration on one side and lockup on other
Mug with illustration and UI logo on same side with adequate clear space
Mug: Illustration and UI logo with adequate clear space on front

Additional Unique Graphics Guidelines

Even if the available imprint area on merchandise and apparel is limited, do not combine the UI logo with any unique graphics. Always maintain adequate clear space around the UI logo. If the imprint area is too small, the UI logo may be omitted so that the unique graphic is displayed alone.

UI logo should not be combined with another graphic
Do not incorporate the UI logo into unique graphics.
elements of the UI logo should not be combined with another graphic
Do not reconstitute elements of the UI logo for unique graphics.

Questions? Contact osc-brand@uiowa.edu.