The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.
Tell your story with precision
Reach your audience through powerful storytelling that sets your program or offering apart from our peers.
Logo assets and guidelines
Learn how to use our institutional logo and download assets.
Explore graphic elements
Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.
Build a branded website
Find out how to leverage the Iowa brand where it matters most—your website.
Brand in action
Browse creative work that shows how our brand assets can come together successfully.
Brand training
Because we all have a role to play in delivering on our brand promise, overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to help bring it all together.
Brand 101: An overview of the Iowa brand (live virtual session)
Upcoming dates: September 25, 2025
Time: 10:00–11:30 a.m.
Location: Zoom link to be provided upon registration
Register via Employee Self-Service My Training
Updates
Updated student organization guidelines
Chatbot guidelines
Podcast guidelines and updated best practices for media captions and transcripts
Ask us about brand guidelines—we’re here to help.