Brand policies

The following policies are established in the university’s Operations Manual to help protect Iowa's brand.

University brand policy

Establishes correct and consistent use of the university’s brand guidelines across all forms of communication executed by any unit of the university, any registered student organization, or any independent contractor of the institution.

View brand policy

Licensing policy

Governs the use of university marks, logos, and symbols in items produced for sale or distribution either by units of the university or entities external to the university, and services offered by entities external to the university.

View licensing policy

Use of the university name

Protects the use of the university name for any purpose in any non-university endeavor, which is defined as any activity not part of or is unrelated to the fulfillment of the missions of the university.

View name policy

University Brand Committee

The University Brand Committee is a cross-campus advisory and working group that takes responsibility for guiding and managing the university brand, with responsibilities outlined in the University Brand Policy.

The committee and any related working groups convene on at least a quarterly basis and will include representation from the following units:

  • Vice President for External Relations
  • Office of Strategic Communication
  • Enrollment Management
  • Trademark Licensing
  • General Counsel
  • Human Resources
  • University of Iowa Center for Advancement
  • UI Health Care
  • Shared Governance Groups
  • College of Liberal Arts and Sciences
  • Tippie College of Business

Summary updates from the University Brand Committee are posted to this site.

Committee meeting updates

University Brand Committee–Mar. 24, meeting summary

Agenda and slide presentation available for review.

University Brand Committee–Jan. 6, meeting summary

Agenda and slide presentation available for review.