All academic and administrative units, research centers, labs, institutes, and outreach units are united under the university brand and benefit from clear and consistent association with each other and the institution as a whole. To strengthen these connections and advance the Iowa brand, all organizational units are required to use an official lockup as an identifier. 

Stacked and horizontal lockups formats

Lockup guidelines

To establish consistency and reinforce our connection with one another among our key audiences, all organizational units are required to use an official lockup as their identifier.

  • Don’t attempt to create lockups outside the system or embellish a lockup in any way.
  • For flexibility, units may choose to include their full unit name or drop the prefix when a more concise form of identification is useful. For example "Department of Mechanical Engineering" can be shortened to "Mechanical Engineering." Use the full unit name when it is important for your audience to know the office behind the communication, or to clarify a point of contact. Use the informal version when your audience is already familiar with you.
  • Not allowed: acronyms, all caps, ampersands, special characters, and taglines (per the editorial style guide).
  • Lockups will be provided as SVG vector files in two-color and all-black options. SVG files can be opened in Adobe Illustrator and converted to the file formats of your choice. Tools such as cloud convert are also available.
  • All lockup submissions will be reviewed by the Office of Strategic Communication. Once approved, they will be available for download in the lockup library.
  • All approved lockups can be searched by category or keyword and downloaded as needed.
  • Lockups should follow logo usage guidelines.

Search approved lockups

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Things to keep in mind:

  • Keep it simple. Adding multiple levels of hierarchy makes lockups overly complex. When organizational hierarchy is necessary, it must be limited to only two levels.
  • Lockups are not limited to major units. Any unit, subunit, or program can have a lockup to show direct connection to Iowa. Strategic guidance will be provided by brand managers to ensure a consistent approach within your unit.
  • Eliminate redundancy. Since lockups include the block IOWA logo, don’t include “Iowa” or “University of Iowa” in the unit text of your lockup. For example, “Iowa Memorial Union” should be entered as “Memorial Union” to avoid redundancy.
icon illustrating an organizational chart on a clipboard


Request a lockup

Unit brand managers have access to a lockup generator to create and submit lockups. Lockup requests should be directed and submitted through your unit brand manager to ensure a consistent approach across your organization. All lockup submissions will be reviewed by the Office of Strategic Communication. 

Contact your brand manager

Usage examples

Lockup shown on bottom of a flyer mockup
Consider your audience

Use your lockup when unit identification is valuable to the audience. Use over solid fields of black, gold, or white.

Gold logo tab on front, lockup on back cover
In relation to logo tabs

When a logo tab is used over a full-bleed cover photo, use your lockup on the back cover.

Lockup shown on left front chest of a black tee
Branded merchandise

Officially represent your unit on branded gear and apparel by using your lockup.

Lockup shown on a dark photo versus prohibited colorful photos
Over dark-black photos

Lockups may be used over dark-black, full-bleed photos. Don’t use lockups over colorful photos.

Lockup shown on a large field of color instead of a logo tab

Over solids fields of color

Place your lockup in a solid field of black or gold when colorful, full-bleed photos are used.

Page layout showing a lockup used instead of unit name in large type

Prioritize messaging

Use lockups to prioritize your messaging instead of your unit name. Keep lockups small.

Lockup restrictions

Lockup shown too large as a title on page layout

Don’t use as titles

Don’t use lockups as a title or masthead. Messaging should be prioritized instead.

Inappropriate example showing multiple lockups used

Avoid multiple lockups

Don’t display multiple lockups together. Follow cosponsorship guidelines.

Cover layout with lockup shown inside a shape

No shapes

Don’t place lockups in logo tabs or shapes.

Inappropriate use of lockup shown on website

Don’t use on university websites

Don’t use lockups on websites. The logo is already in the brand bar and unit identification should be displayed as plain text.

Inappropriate use of lockup shown on stationery

Don’t use on stationery or signage

Don’t use lockups on university stationery or campus signage. Use official stationery and signage templates.

Prohibited example of a lockup shown with a tagline, contact information

No taglines or contact information

Don’t create taglines or place messaging with your lockup so that it appears as a tagline. Don’t add contact information.


Affinity lockups

Affinity lockups are limited to colleges and approved administrative units and affinity groups. Names must be abbreviated to one or two words and are limited to 25 characters (including spaces). Acronyms are not allowed.

Requests for affinity lockups must be submitted through your area brand manager and approved by the University Brand Committee. All affinity lockups will be created by the Office of Strategic Communication.

Search Approved affinity lockup





black public health stacked affinity lockup