Photography and videography are powerful and persuasive tools for communicating the Iowa brand. Use these guidelines to tell visually compelling stories and highlight the things that make Iowa unique.
The Office of Strategic Communication has created guidelines and recommendations for capturing and using imagery, both video and photography, during the COVID-19 pandemic.
Use imagery to reflect our personality and reinforce our key messages.
Demonstrate our brand attributes through imagery that conveys Iowa’s academics, people, culture, and sense of place without unrealistic filters or effects. Imagery is an excellent way to convey our key messaging themes by showing, not just saying, what makes Iowa distinct.
Plan and select photography with creativity and clarity in mind.
Approach a common experience from an uncommon perspective. Consider unique angles, use of color, and visually dynamic subjects to draw in the viewer's interest. Convey your message quickly by using imagery with a clear focal point and a background that is free of clutter. Follow these tips for shooting and selecting photography to ensure it engages your audience and aligns with the brand strategy.
Plan photography that illustrates concepts unique to the subject and Iowa.
Opt for candid moments
Candid shots give viewers an authentic look at life on campus by capturing real moments between individuals and their surroundings.
Tell the story quickly and clearly
Images with a strong focal point draw a viewer’s eye and help them connect with the image.
Approved on-campus users can access the university’s library of professional photos and video footage for marketing and communication purposes.