Video

Video is a powerful medium for communication and storytelling regardless of audience, message, purpose, or platform. These guidelines can help you optimize your video communications while harnessing the recognition and affinity of the Iowa brand.

Define your goal

Before starting a video project, use the creative brief to define your objective, identify your audience, and build a solid foundation to keep your project strategically focused. 

Be concise

Unless your content is a lecture or performance, shorter videos will have a better chance of being viewed all the way through. Tell your story with precision to keep your audience watching and interested in what you have to say. Use footage to say what you can’t say in words; use text to communicate what your footage can’t show. You rarely have to do both at once. 

Leverage our brand assets 

Demonstrate our brand attributes and reinforce our key messages through careful use of imagery. Use our graphic elements to add energy and strengthen brand recognition throughout.

Quality is clarity

Making sure your video is easy to see and hear will ensure a more successful and effective piece. If you have access to equipment like a tripod, external microphone, and lighting kit, that will certainly help, but even if you are shooting your video on a smartphone, seek out simple techniques to optimize your work.

Captioning for accessibility

All campus groups producing public-facing video media must ensure that the video is accessible to the deaf or hard of hearing, as is required by law (within the American with Disabilities Act) and according to university policy.

Video Captioning Guide

Video showcase

The samples below tell the university’s story and highlight some of our key messages. In addition, the University of Iowa’s official YouTube channel features a broad variety of video content from across the university.

Explore the Youtube Channel

Branded templates and resources

Gold block IOWA on black background

Video intro/outro

Horizontal, square, and vertical formats

Start and end your video with the Block IOWA logo in accordance with brand guidelines.      

Download

Preview of video lower thirds guide

Lower thirds

Adobe Illustrator .eps guide

The lower thirds graphic is a text overlay that is used to introduce and identify a subject featured in a video. 

Download

Aerial view of the Pentacrest at night

Photoshelter

Campus video footage

Approved on-campus users can access the university’s library of on-campus stock video footage for marketing and communications purposes.

Search Photoshelter