Unique graphics, illustrations, and type treatments are permitted for time-limited events, campaigns, and initiatives, or for retail services located on campus. These unique graphics must always be used within an IOWA branded environment.


  • Leverage black and gold and follow color palette guidelines.
  • Use official fonts for all activity communication. Other fonts can be explored for the design of the unique graphic only.
  • Display the block IOWA logo separately on all activity communication and promotional items. Contact osc-brand@uiowa.edu if the imprint area is too small.
  • Use “University of Iowa” in plain text if an identifier is needed within the graphic.


  • Don’t appropriate any official university logo or logo element.
  • Don’t use the word “Iowa” when naming these types of campus activities and creating these graphics.This avoids redundancy within the branded environment and the temptation to appropriate the block IOWA logo or display “IOWA” in another typeface.
  • Don’t treat these campus activities and unique graphics as independent brands. They exist within the context of the University of Iowa brand.
  • Don’t use to represent an academic or administrative unit.
  • Don't use unique graphics on official stationery or in email signatures.

Activity and retail examples

Time-limited events, campaigns, and initiatives

  • Amazing Room Contest
  • On Iowa!
  • Theme Semester
  • One Day for Iowa

Retail services located on campus

  • University Catering
  • Market places
  • C-stores
  • Street Hawk Food Truck

Appropriation prohibited

The block IOWA logo, secondary logos, or any element of an official logo, cannot be incorporated into unique graphics. Exceptions to this rule include One Day for Iowa and On Iowa! event graphics.

Unique graphic usage examples

Street Hawk graphic
Union Station graphic
Amazing Room Content graphic
Street Hawk graphic on top of flier, block IOWA logo at bottom
Union Station graphic on front of tee, block IOWA on sleeve
Amazing Room Contest graphic shown on drawstring bag with block IOWA logo separately at the bottom
Block IOWA logo too close to Street Hawk graphic
Union Station graphic on front of tee with block IOWA too close
Block IOWA logo shown overpowering the Amazing Room contest graphic
Prohibited usage of Tigerhawk incorporated into unique graphics
Prohibited example of a Tigerhawk used in an additional imprint area
Prohibited example of the block IOWA logo incorporated into a unique graphic