Use the resources below to quickly onboard yourself and others with the Iowa brand, learn why it's important, and get practical tips for how to implement it in the work you do everyday. 

Brand 101: An overview of the Iowa brand
(live virtual session)

Because we all have a role to play in delivering on our brand promise, this overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to help bring it all together. 

Upcoming training sessions:

Dates: June 27, 2024
Time: 10:00–11:30 a.m.
Location: Zoom link to be provided upon registration

Register via Employee Self-Service My Training

Introductory overview (5:51m)


This video offers a brief look at the University of Iowa's brand development and implementation efforts. Share with your team for background context or as an introduction to brand guidelines.

Web training

The web team offers training to content editors and site owners looking to build more effective websites. Each session is a good fit for new content editors and web veterans alike, focusing on basic, broad fundamentals that you can apply immediately.

Register for Web Training

Using layout builder

An introduction to SiteNow's new Layout Builder tool: a full suite of content editing functions that allows users to build page layouts in a drag-and-drop interface.

Content Strategy

Covers the basics of creating effective content for new and existing websites, including: intuitive navigation menus, content modeling, and leading a strategic web project.

Using Siteimprove

Join the web community and our vendor partners for monthly trianings on how to use Siteimprove to improve the quality, performance, and accessibility of your website(s).

Social media training

The social media team offers training to help you effectively launch and manage your channels. From developing a foundational strategy to best practices you can quickly implement in your day-to-day efforts.

Creating a social media strategy


A social media strategy is an essential building block for the success of your channels. Come learn how to create a customized strategy for your area. We’ll look at how goals, audiences, tactics and metrics all tie-in together.


Running an effective social media presence


After creating a strategy, it’s important to consider a number of best practices. Become a high-performing social media manager by learning and following five of the most valuable tips for running strong social media accounts.


Quick reference guides

Download these printable PDFs to serve as handy references when communicating about the University of Iowa. 

Iowa brand brief

Brand Platform cheat sheet

Iowa's brand platform distilled into a single-page overview, including:

  • Mission and values
  • Key audiences
  • Brand personality, essence, and promise
  • Brain claim and supporting messages
  • Creative strategy principles

Download Iowa brand brief

Visual identity cheat sheet

thumbnail of  Visual Identity Cheat Sheet

A quick reference guide for Iowa's visual identity, including:

  • Logo and lockup usage
  • Color palette
  • Brand fonts
  • Patterns
  • Icons


Download visual identity cheat sheet