Use the resources below to quickly onboard yourself and others with the Iowa brand, learn why it's important, and get practical tips for how to implement it in the work you do everyday. 

Brand overview with “This is UIowa” TV spot


    Brand overview only


      Want to give a brand presentation for your unit? Use the powerpoint slides below to get started. 

      Download PowerPoint Slides

      The Office of Strategic Communication is also available for brand training and marketing strategy consultation. To schedule, please coordinate with your unit-level brand manager first, then contact to work with us on customizing a workshop that best serves your unit. 

      Quick reference guides

      Download these printable PDFs to serve as handy references when communicating about the University of Iowa. 

      Iowa brand brief

      Brand Platform cheat sheet

      Iowa's brand platform distilled into a single-page overview, including:

      • Mission and values
      • Key audiences
      • Brand personality, essence, and promise
      • Brain claim and supporting messages
      • Creative strategy principles

      Download Iowa Brand Brief

      Visual identity cheat sheet

      thumbnail of  Visual Identity Cheat Sheet

      A quick reference guide for Iowa's visual identity, including:

      • Logo and lockup usage
      • Color palette
      • Brand fonts
      • Patterns
      • Icons

      Download Visual Identity Cheat Sheet