This is Iowa’s Story

The University of Iowa brand is not a logo or a tagline. It’s the life-changing experiences we deliver each day, shaped by our values and made special by our unique strengths.

Learn about our brand

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The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.

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Tell your story with precision

Reach your audience through powerful storytelling that sets your program or offering apart from our peers. 

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Logo assets and guidelines

Learn how to use our institutional logo and download assets.

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Explore our graphic elements

Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.

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Build a branded website

Find out how to leverage the Iowa brand where it matters most—your website.

Brand in action

Browse creative work that shows how our brand assets can come together successfully.

See more examples

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Brand training

Because we all have a role to play in delivering on our brand promise, overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to help bring it all together. 

Brand 101: An overview of the Iowa brand (live virtual session)

Upcoming dates: February 22, 2024
Time: 10:00–11:30 a.m.
Location: Zoom link to be provided upon registration

Register via Employee Self-Service My Training



Updated product branding guidelines

Thursday, January 4, 2024
Product branding guidelines have been updated to provide clearer criteria and examples for creating association with the University of Iowa.

Updated web guidelines

Monday, December 18, 2023
Web guidelines have been updated to provide additional details for minimum technical requirements, domain name policy, and specifications for required brand components.

Kid themed icons

Wednesday, October 25, 2023
From toys and animals to games and activities, over 80 new kid themed icons have been added to the brand icon set.

Ask us about brand guidelines—we’re here to help.

Contact us