The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.

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Tell your story with precision

Reach your audience through powerful storytelling that sets your program or offering apart from our peers. 

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Logo assets and guidelines

Learn how to use our institutional logo and download assets.

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Explore graphic elements

Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.

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Build a branded website

Find out how to leverage the Iowa brand where it matters most—your website.



Brand in action

Browse creative work that shows how our brand assets can come together successfully.

See more examples

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Brand training

Because we all have a role to play in delivering on our brand promise, overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to help bring it all together. 

Brand 101: An overview of the Iowa brand (live virtual session)

Upcoming dates: June 27, 2024
Time: 10:00–11:30 a.m.
Location: Zoom link to be provided upon registration

Register via Employee Self-Service My Training



New Merchandise Storefront

Thursday, May 23, 2024
The new storefront offers a wider selection of products with the ability to order unit-specific brand items in bulk or for personal needs.

Health Care launches first phase of brand update

Monday, May 6, 2024
University of Iowa Health Care has launched the first phase of a comprehensive brand update aimed at better reflecting its evolution as an integrated health system.

New icons available

Wednesday, March 27, 2024
The brand icon set has been updated with over 30 new icons across several categories.

Ask us about brand guidelines—we’re here to help.

Contact us