This is Iowa’s Story
The University of Iowa brand is not a logo or a tagline. It’s the life-changing experiences we deliver each day, shaped by our values and made special by our unique strengths.
The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.
Tell your story with precision
Reach your audience through powerful storytelling that sets your program or offering apart from our peers.
Explore our graphic elements
Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.
Brand in action
Browse creative work that shows how our brand assets can come together successfully.
Brand training
Because we all have a role to play in delivering on our brand promise, overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to help bring it all together.
Brand 101: An overview of the Iowa brand (live virtual session)
Upcoming dates: January 24, 2023 | April 6, 2023
Time: 10:00–11:30 a.m.
Location: Zoom link to be provided upon registration
Register via Employee Self-Service My Training
Ask us about brand guidelines—we’re here to help.