This is Iowa’s Story

The University of Iowa brand is not a logo or a tagline. It’s the life-changing experiences we deliver each day, shaped by our values and made special by our unique strengths.

Learn about our brand

Old Capitol on the Pentacrest

The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.

writing icon

Tell your story with precision

Reach your audience through powerful storytelling that sets your program or offering apart from our peers. 

checklist icon

Download new logo assets

Learn how to use our new institutional logo and download assets.

Palette icon

Explore our graphic elements

Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.

computer icon

Build a branded website

Find out how to leverage the Iowa brand where it matters most—your website.

Brand in action

Browse creative work that shows how our brand assets can come together successfully.

See more examples

Do Your Thing Viewbook spread

Updates

Certificate templates

Certificate templates are now available in the brand template library and provide formal and casual options for recognizing various awards and honors.

Research cover page templates

Centered and left-justified research cover page templates are now available in the brand template library. These Microsoft Word templates can be customized to elevate research papers and more closely align them to the institutional brand.

Research centers and outreach units

Brand guidelines have been expanded to include research centers and outreach units. All units should plan to fully adopt the brand by the end of FY22.

Ask us about brand guidelines—we’re here to help.

Contact us