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This is Iowa’s Story

The University of Iowa brand is not a logo or a tagline. It’s the life-changing experiences we deliver each day, shaped by our values and made special by our unique strengths.

Learn about our brand

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The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.

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Tell your story with precision

Reach your audience through powerful storytelling that sets your program or offering apart from our peers. 

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Download new logo assets

Learn how to use our new institutional logo and download assets.

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Explore our graphic elements

Look into our toolbox of graphic elements to learn how to create dynamic and engaging communications.

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Build a branded website

Find out how to leverage the Iowa brand where it matters most—your website.

Brand in action

Browse creative work that shows how our brand assets can come together successfully.

See more examples

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Updates

Welcome to the new University of Iowa brand manual site!

The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution.

Ask us about brand guidelines—we’re here to help.

Contact us