In order to create a clear and consistent brand identity, the University of Iowa adopted the block IOWA logo as its primary identifier in the spring of 2020. Use of the previous formal wordmark logo was maintained within the visual identity, for limited secondary use only, during the transition period.

With all academic and administrative units having successfully transitioned, use of the formal wordmark logo will now be restricted in order to further unite our identity and avoid confusion for our audiences.

Given the historical significance and connection to the Old Capitol, our most prominent and iconic building at the heart of campus, University Trademark and Licensing will continue to retain and protect this logo within the vintage Old School Collection.

Use of the formal dome and wordmark logo will be reserved for legal or historical use only, and as outlined by University Licensing policy.

Please note that this decision does not impact the UI Health Care brand or identity. 

Contact osc-brand@uiowa.edu with any questions.