Sport club guidelines

Monday, August 7, 2023
Expanded guidelines provide direction and additional resources for clearly connecting sport clubs to the Iowa brand and providing differentiation from intercollegiate athletic teams.

University Brand Committee—Jul. 12, meeting summary

Friday, July 14, 2023
Agenda and slide presentation available for review.

Event display rentals

Tuesday, June 13, 2023
Branded event display options are now available for faculty and staff to reserve at no charge.

Official federal trademark registration issued

Monday, June 12, 2023
The university’s application for federal trademark registration of our primary block IOWA logo has been approved. Moving forward, the federal trademark registration symbol ®️ will be required to appear with the block IOWA logo on all promotional merchandise and apparel.

University Brand Committee—Apr. 18, meeting summary

Wednesday, April 19, 2023
Agenda and slide presentation available for review.

New lockup review process

Tuesday, March 21, 2023
All lockup requests will now be submitted by unit brand managers.

University Brand Committee—Jan. 26, meeting summary

Tuesday, January 31, 2023
Agenda and slide presentation available for review.


Tuesday, January 17, 2023
Standardized copy that provides a high-level overview of the University of Iowa is now available and offers context for external audiences unfamiliar with our institution.

Use of the formal wordmark is now restricted

Tuesday, December 20, 2022
To further unite our identity and avoid confusion for our audiences, use of the formal dome and wordmark logo is now restricted.

University Brand Committee—Oct. 25, meeting summary

Wednesday, October 26, 2022
Agenda and slide presentation available for review.