University of Iowa
Friday, March 27, 2020
Branded virtual backgrounds for Zoom meetings now available.
Tuesday, February 11, 2020

The university has undertaken a multi-year effort to develop a comprehensive institution-wide brand identity.  Our plan is to begin implementation of this brand strategy in May 2020 with the delivery of the following components:

Friday, September 13, 2019

The university is planning to begin implementation of the new brand strategy in May 2020 when the Office of Strategic Communication will deliver a set of core components.  Please see this update for more information. (Hawk ID login required). 

Questions can be directed to Ben Hill, Office of Strategic Communication:

Friday, April 12, 2019

Brand platform and creative work

The brand strategy team presented our finalized platform to the brand advisory council in February 2019.  An executive summary of the meeting agenda, the work in progress, and a visual presentation of the brand platform can be accessed at this link (Hawk ID login required). 

Questions can be directed to Ben Hill at

Wednesday, February 6, 2019

Phase 2 progress report

The brand strategy team presented a draft platform and architecture to the brand advisory council in October 2018.  An executive summary can be accessed at this link (Hawk ID login required).

Wednesday, January 16, 2019

Recommendations now available.

See Templates for recommended email signature options and guidelines.

Wednesday, December 5, 2018

Outlined icon set available for download. 

Go to the Iconography page to download icon set and review usage guidelines.

Solid versions of each icon are currently being developed and will be added to the icon set when completed. Please contact with additional icon ideas if needed. 

Thursday, October 4, 2018

Recommended tools and analytics report template now available. 

Additional tips on what to consider when creating new social media channels, hashtag recommendations, and updated sizing specifications by channel also available.

Go to the Social Media page. 

Wednesday, August 29, 2018

Phase 1 summary posted.

The brand development task force completed the first phase of work in June 2018.  An executive summary can be accessed at this link (Hawk ID login required).

Wednesday, August 1, 2018

Update on the university brand initiative.

The University of Iowa is in the process of a comprehensive, campus-wide brand development initiative. 

During this time, no changes will be made to the university’s visual identity policies outlined on this site. All academic, administrative, and business units should refrain from any major visual identity changes or investments and use the existing guidelines. A progress update on the current phase will be posted in August 2018.