Updates
Updated CMYK color values and templates
Thursday, January 16, 2025
CMYK color values for our official gold have been updated to follow revised color mixing guidelines from Pantone.
New digital asset management system coming this spring
Friday, January 10, 2025
The Office of Strategic Communication will transition the photo and video library to a new platform, Mediagraph, in the spring of 2025.
Naming considerations
Monday, November 18, 2024
Guidelines have been established to provide a set of principles and considerations for units to follow when naming university efforts and offerings.
Updated branded merchandise guidelines
Wednesday, September 25, 2024
Branded merchandise guidelines have been updated to provide a framework for units to follow when designing and producing branded gear and apparel.
New format for UI Editorial Style Guide
Friday, September 13, 2024
The UI Editorial Style Guide is now available as online content that can be navigated via A-Z index.
New Merchandise Storefront
Thursday, May 23, 2024
The new storefront offers a wider selection of products with the ability to order unit-specific brand items in bulk or for personal needs.
Health Care launches first phase of brand update
Monday, May 6, 2024
University of Iowa Health Care has launched the first phase of a comprehensive brand update aimed at better reflecting its evolution as an integrated health system.
New icons available
Wednesday, March 27, 2024
The brand icon set has been updated with over 30 new icons across several categories.
Updated product branding guidelines
Thursday, January 4, 2024
Product branding guidelines have been updated to provide clearer criteria and examples for creating association with the University of Iowa.
Updated web guidelines
Monday, December 18, 2023
Web guidelines have been updated to provide additional details for minimum technical requirements, domain name policy, and specifications for required brand components.
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