University of Iowa Health Care has launched the first phase of a comprehensive brand update aimed at better reflecting its evolution as an integrated health system focused on increasing access to care for all Iowans.
New UI Health Care logo and naming conventions will begin to appear on websites, electronic health records, billing communications, door signage, and more. The full, phased brand rollout will take several years to complete, and patients and community members will continue to see both current and new logos in the coming months.
New Health Care specific brand guidelines, templates, and resources are available on the Health Care intranet for units and departments.