University of Iowa Logo
The university logo is the core of the University of Iowa visual identity and must be used in all communications and promotional materials.

The Logo

The University of Iowa logo includes a dome mark as graphic representation of the university’s signature building, the Old Capitol, combined with a stylized wordmark of the institution’s name. The university logo should appear on all university communications and promotional materials and on the front and back cover of all printed materials.

 

Approved Logo Configurations

There are three approved logo configurations: primary, single-line, and left-aligned. The primary configuration is preferred, but the two additional options are available to meet unique formatting constraints. Do not attempt to create additional logo configurations. Downloads are provided as .eps and PNG files in gold, black, and reversed options. Additional file types can be provided upon request.

Do not attempt to add a unit-level name, logo, or graphic to the university logo. A unit-level “lockup” system has been developed to display unit-level identification with the logo. To maintain consistency, lockups will be created and provided by the Office of Strategic Communication. See the Lockup System for details.

The logo is not to be used in a way that might suggest university endorsement of any non-university product or service.

Primary UI Logo
Primary logo in black, gold, and reversed
Single-line UI Logo
Single-line logo in black, gold, and reversed
Left aligned UI Logo
Left-aligned logo in black, gold, and reversed

Logo Color

Whenever possible, display the logo in the appropriate gold over a 100 percent black field. However, do not attempt to enclose the logo in a box, circle, or any shape that suggests that said shape is part of the logo.

The logo should not be displayed in gold when produced over a solid field of any color other than black. This also applies to cases in which the logo is placed over photography (e.g., blue sky, green grass). In these cases, display the reversed (white) version of the logo. The logo should never be displayed in gold when placed on a white background, because it compromises legibility. The only acceptable colors for the logo are black, gold, and reversed (white). No other colors should be used.

The dome mark and wordmark should always appear in the same color within a logo configuration.

 

Acceptable and unacceptable uses of logo color:

UI logo in gold on a black background
The logo in gold on a black background is the preferred display.
UI Logo in black on a gold background
The logo in black on a gold background is acceptable.
UI Logo in black on a light gray background
The logo in black on a light or white background is acceptable.
UI Logo in white on a photograph
Use the logo in reverse (white) if it must appear on any other solid dark color.
UI logo shown inappropriately in gold on a white background
Do not display the logo in gold on a white or light background.
UI logo shown inappropriately in white on a gold background
Do not display the logo in reverse (white) on a gold background.
UI logo shown inappropriately in white on a light gray background
Do not display the logo in reverse (white) on a light background.
UI logo inappropriately shown in gold on a blue background
Do not display the logo in gold on any solid-color background other than black.
UI logo inappropriately shown in cyan on a magenta background
Do not display the logo in colors outside the black and gold color palette.

Clear Space Requirements

The logo should not be combined with other logos or graphics. It is important to maintain a buffer of clear space around the logo to ensure visibility. Clear space is not a fixed measure, but is defined instead by a variable (x) equal to the height of the capital “U” in the word “University.” This should scale proportionately as the logo is enlarged or reduced in size. This means the clear space distance required will increase as the size of the logo increases. The logo should not be reduced in size in order to position it closer to other graphics in a way that it becomes subsumed by other graphics.

  • Minimum clear space x = the height of the logo’s capital letter “U”

Clear space diagram for primary UI logo
Clear space distance x = capital “U”
Clear space diagram for single-line UI logo
Clear space distance x = capital “U”
Clear space diagram for left aligned UI logo
Clear space distance x = capital “U”

Minimum Size

Because the proportional relationship between the dome and wordmark is unique to each configuration, the minimum-size criteria is based off the wordmark, specifically the height of the capital letter “U.” This assures that the University of Iowa name remains legible when scaled. The minimum size for each configuration is based off the height of the “U” being no less than 0.1 inch or 14 pixels. To make it easier to measure, minimum sizes for each configuration are provided below.

  • x = capital “U” height
  • x minimum size = 0.1 inch/14 pixels
Minimum size diagram for primary UI logo
Primary logo approximate minimum width = 0.6 inch in print | 83 pixels in digital
Minimum size diagram for single-line UI logo
Single-line logo approximate minimum width = 1.5 inch in print | 190 pixels in digital
Minimum size diagram for left aligned UI logo
Left-aligned logo approximate minimum width = 1.0 inch in print | 133 pixels in digital

Additional Usage Guidelines

 

UI logo inappropriately stretched
Do not stretch
UI logo inappropriately squished
Do not squish
UI logo inappropriately distorted
Do not distort
UI logo with inappropriately altered color
Do not change the color of any logo element.
UI logo inappropriately inside a shape
Do not place inside a shape
UI logo inappropriately combined with another graphic
Do not combine with other logos or graphics
Inappropriately reconfigured UI logo
Do not reconfigure
UI logo on an inappropriately busy background
Do not place over a busy background
UI logo with inappropriate drop shadow
Do not add drop shadow or special effects.
UI logo inappropriately cropped
Do not crop
UI logo inappropriately recreated
Do not retype or attempt to recreate
UI lockup attempt
Do not attempt to create a lockup

The Dome 

The logo’s dome mark and wordmark should not be separated. Exceptions to this rule allow for the dome to stand alone and are limited to the following:

  • Social media avatars and graphics created as social media content. Due to the size constraints of social media avatars, the dome may appear alone. When graphics are created specifically as content for social media sharing (e.g., infographics, pull quotes, or illustrations) the dome should appear in the lower right-hand corner. See Social Media guidelines for more details.
  • The dome may be used as a secondary graphic element. When the dome is used in this way, an approved logo configuration must still appear as part of the communication. When the dome is used as a secondary graphic, do not incorporate into graphics or modify to create unique graphics. (See examples below.)
Dome as secondary graphic example
When the dome is used as a secondary graphic, an approved logo configuration must also appear.

Questions? Contact osc-brand@uiowa.edu.