Brand bar preview and resources

View the new brand bar and instructions for accessing the HTML markup and CSS files via brand web guidelines.

Diversity, equity, and inclusion style guide

A new guide is available to help answer common questions and provide thoughtful guidance on topics that may be encountered when creating and/or editing content.

Mascot usage guidelines

As a symbol of Hawkeye affinity, Herky the mascot is available to academic and administrative units to use when communicating with youth and undergraduate student audiences. Guidelines and usage examples are now available.

Rich black logo tabs

Logo tabs that make use of a rich black formula have been added to the set for use with four-color print production process. 

Branded health and safety resources

New resources are available that include health and safety icons, campus signage, and branded face masks.

Welcome to the new University of Iowa brand manual site!

The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution.