New icons available

Thursday, October 1, 2020
The brand icon sets have been updated with icons that illustrate history, celebration, and inclusion.

Brand bar preview and resources

Tuesday, September 29, 2020
View the new brand bar and instructions for accessing the HTML markup and CSS files via brand web guidelines.

Diversity, equity, and inclusion style guide

Friday, September 25, 2020
A new guide is available to help answer common questions and provide thoughtful guidance on topics that may be encountered when creating and/or editing content.

Mascot usage guidelines

Friday, September 18, 2020
As a symbol of Hawkeye affinity, Herky the mascot is available to academic and administrative units to use when communicating with youth and undergraduate student audiences. Guidelines and usage examples are now available.

Rich black logo tabs

Wednesday, September 16, 2020
Logo tabs that make use of a rich black formula have been added to the set for use with four-color print production process. 

Branded health and safety resources

Wednesday, July 29, 2020
New resources are available that include health and safety icons, campus signage, and branded face masks.

Welcome to the new University of Iowa brand manual site!

Tuesday, May 19, 2020
The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution.