The brand icon set has been updated with a new icon to represent autism. Additional icons include a tractor, crutch, and completion badge.

A two-page flyer and bi-fold brochure template are now available in the brand template library.

New graphic templates demonstrate how to use brand fonts and graphic elements in video projects. Templates include sample overlay graphics for subject identification, titles, urls, and social media.

The brand icon sets have been updated with icons that illustrate history, celebration, and inclusion.

View the new brand bar and instructions for accessing the HTML markup and CSS files via brand web guidelines.

A new guide is available to help answer common questions and provide thoughtful guidance on topics that may be encountered when creating and/or editing content.

As a symbol of Hawkeye affinity, Herky the mascot is available to academic and administrative units to use when communicating with youth and undergraduate student audiences. Guidelines and usage examples are now available.

Logo tabs that make use of a rich black formula have been added to the set for use with four-color print production process. 

New resources are available that include health and safety icons, campus signage, and branded face masks.

The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution.