As a symbol of Hawkeye affinity, Herky the mascot is available to academic and administrative units to use when communicating with youth and undergraduate student audiences. Guidelines and usage examples are now available.

Logo tabs that make use of a rich black formula have been added to the set for use with four-color print production process. 

New resources are available that include health and safety icons, campus signage, and branded face masks.

The guidelines and resources you’ll find on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution.